Welcome to Beer For Trade.com, a free marketplace for brewers, microbreweries, bars/taverns, clubs & associations. We serve as an on-line portal for beer companies to introduce and advertise themselves in front of millions of potential buyers. Our services are 100% free and available to everybody. (From the creators of Foods For Trade.com)
Company Description: The light, golden Red Stripe we enjoy today was first brewed in 1934, the creation of Paul Geddes (later Jamaica's first brewmaster) and Bill Martindale. So successful was the new Red Stripe that by 1935 Jamaica's Governor, in alarm, sent a dispatch to London warning: "this local industry turns out a beer so excellent and at so cheap a price that the English beers are unable to compete." The answer was prompt: "Tax local beer, but not British imports." A public outcry followed and the order was quietly withdrawn. It was only in 1940 that the British were able to levy an excise tax on the local beer and other goods since "Jamaica would have to pay its share of the cost of World War II." But fate has a sense of humour. The same World War II brought large contingents of Canadian and American troops to Jamaica. Red Stripe sales soared.
The next 30 years constituted an era of significant expansion for the company. Along with Red Stripe, the company had a remarkable portfolio of products including international favourites like Pepsi-Cola and 7-Up, as well as D&G Sof Drinks, Jamaica's best-loved sodas. Other major brands include: Heineken, Dragon Stout, Guinness Stout, McEwans.
Desnoes & Geddes became a public company in 1970, and the company remained under the control of the Desnoes and Geddes families until 1993 when controlling interests were acquired by Guinness Brewing Worldwide (GBW).Guinness assumed management of the company and later sold the soft drinks division to Pepsi Americas. Today, the company's exclusive focus is on beer , and in addition to Red Stripe, produces Heineken, Dragon Stout, Guinness Stout and Malta.
